It’s officially a new year and that means setting new goals for your business. I know, you’ve probably already read lots of blogs that talk about what you should be doing this year. Post more on social media. Read more books. Network more. Well, we’re here to share with you a few tangible action items that you can do for your business this New Year to give your establishment a fresh and inviting look that’s sure to get noticed. This often-overlooked aspect that can significantly impact your curb appeal and safety is the condition of your parking lot. A well-maintained parking lot not only enhances the overall aesthetics but also plays a crucial role in ensuring safety for your customers and employees alike.

In our last blog, we talked about how to keep your parking lot maintained during the holidays, including painting directional arrows, well-defined parking spaces, and pedestrian crosswalks. Although especially important to keep up with the chaos of the holiday rush, each of those things is important throughout the year. Today, we want to delve into parking lot maintenance beyond the surface of parking striping. Let’s talk about the importance of refreshing your parking lot with a focus on crack sealing and seal coating.

Enhance the Curb Appeal of Your Business

We talk a lot about first impressions around here and with good reason! The exterior of your business is the first impression customers have of your establishment. It doesn’t matter what you do, whether you sell insurance or socks, a well-maintained parking lot with bright, freshly painted lines and a smooth surface gives the impression of a well-cared-for business.

True story: I’ve been seeing the same doctor for nearly 20 years now. My whole family loves him. But he recently moved to a new office complex in Scottsdale. Now, I know he doesn’t control the parking lot situation. But this new-to-him office complex has the trashiest parking lot. It’s full of potholes, no lines, chipped curbs, and worst of all literal trash pushed off into the corners that you can tell has been there for months…it’s just terrible. I’m sure we’ve all seen parking lots like this. I have to be honest, as much as I love my doctor. If I were a first-time patient, this would be a huge turnoff! I don’t even want to get out of my car in this parking lot. I can’t imagine what it smells like in the rain with all of that trash. It’s just unpleasant. This problem could be solved if the office complex owners invested in crack sealing and seal coating. It not only protects the asphalt from the harsh Arizona sun but also provides a clean and professional appearance that can attract more customers.

Parking Lot Safety First

Phoenix is known for its extreme weather conditions, including scorching temperatures and occasional heavy rain. These weather extremes can take a toll on your parking lot, leading to cracks and deterioration, like in my doctor’s office complex in Scottsdale. I’m pretty sure that parking lot has been neglected for many, many years. Not to mention the trash that has been washed to the corners of the parking lot by rain and winds. By promptly addressing cracks through our professional crack sealing services, you ensure a safe environment for pedestrians and vehicles. Your customers, patients, or other patrons who frequent your business won’t have to worry about dodging cracks and potholes in your parking lot to avoid damage to their vehicles. Pedestrians won’t have to worry about tripping over cracks. Everyone will just be safer.

Prolong the Life of Your Parking Lot with Seal Coating and Crack Sealing

Regular maintenance, including crack sealing and seal coating, is an investment that pays off in the long run. By addressing cracks early on, you prevent them from expanding and causing more significant damage to the asphalt. Then, seal coating acts as a protective barrier against UV rays, water, and chemicals, extending the life of your parking lot and saving you money on costly repairs down the line.

Parking Lot Compliance with Local Regulations

Local municipalities, including the city of Phoenix, often have regulations in place regarding the maintenance of parking lots. Failure to comply with these regulations can result in fines and penalties. The city of Phoenix states that parking areas must be “dust free”, along with 11 other pages of Parking Requirements. By staying proactive and keeping your parking lot in top condition through crack sealing and seal coating, you not only avoid legal issues but also demonstrate a commitment to the community and a safe environment. Don’t worry, we’ve been in the parking lot striping and maintenance business for a long time. We’ve got you covered.

Straight Striping Parking Lot Experts

As we welcome the New Year, consider making your business stand out by prioritizing the maintenance of your parking lot with Straight Striping. The benefits of crack sealing and seal coating extend beyond aesthetics, encompassing safety, longevity, and cost savings. Give us a call to get started on your parking lot maintenance plan for 2024!